Selah Ventures invests in pre-seed / seed fintech in its broadest sense, backing exceptional Israeli and American founders who are reshaping financial services and organizations for the future
Breaking the status quo with an authentic, collaborative, and unconventional approach to early-stage investing
Focusing on the evolving needs of financial organizations:
Banks, Insurers, Fintechs, Enterprise and SMBs
Adi stands out as one of the more astute fintech investors. Her broad fintech expertise and US network were assets, making it an easy decision to have her join Unit as an investor in the Seed round. Adi has what it takes to build a successful brand and top-tier track record in the fintech industry.
Adi has been helpful from even before investing in Alloy…she provided valuable insights & connections, so that having her become an investor was fantastic. She got her hands dirty with us day one, challenging us to create better processes, introducing us to people in their network. She doesn't just say what you want to hear: she's in this to create better companies, support entrepreneurs, and become a better investor. She's obviously someone who will continue to impress founders & VCs alike, and her reputation is meaningful in the fintech community.
I have been working with Adi for many years now, starting with me being on the board of directors of Cynomi and Adi being in Flint Capital. During that time I got to know Adi and saw how she works…it is always great to get Adi's perspective on how we can better fit the Financial Services/ Fintech market, and also how to think about things in a different way (for example around compliance). We are delighted to have Adi as an investor in Lasso, and are very thankful for her amazing support in our journey.
Having Selah Ventures as our investor has made a world of difference for Entrio. Adi's got a founder-centric approach and a laser focus on FinTech and practical advice on what is valuable for financial institutions and how to build upwards from the early days of the venture.. It's like having a seasoned advisor, who knows the ins and outs of the industry, backed by VC firepower. For any tech founder in FinTech- you won't find a better champion in your corner.
Partnering with Adi has been an incredible experience for me as a CEO and for the entire team at Sensi.AI. She understood our business very quickly, brought our deal to Flint Capital, and passionately advocated for it to go through, showcasing her belief in our vision. Her support on the board was invaluable, from early product market fit validation to strategic fundraising efforts. Adi’s introductions, including connecting us with the VC who then led our Series A round, were pivotal to our success. I highly recommend Adi to any founder looking for a committed and resourceful partner.
As the founder of Cynomi, I had the pleasure of working with Adi early on. She is not just an investor; she is a partner in the truest sense of the word. She took the time to deeply understand my vision and the challenges unique to the cybersecurity industry. Her insight was invaluable, helping me to refine and solidify our use case in a way that resonated with other investors. Her strategic guidance in structuring the company was invaluable, ensuring we built a strong foundation for growth. Adi’s deep industry knowledge, hands-on support, and genuine commitment to founders make her an exceptional partner for any startup.
Adi is the investor that every founder wishes for: wickedly smart, super knowledgeable, and endlessly supportive. When I was contemplating quitting my day job as a VC and jumping into building Corbel full time, Adi was the first call I made to share the vision and validate the concept. I trust her guidance implicitly and her fintech specific expertise is priceless in helping to navigate product differentiation, GTM and the regulatory/compliance landscape.
Adi is a SUPERSTAR in the Israeli VC ecosystem. She went above and beyond in helping me launch Capstack (connected me to top tier engineers, helped with setting up office etc.) Simply stating, Capstack wouldn’t be where we are today without Adi. True value add investor.
Adi is truly a champion to her founders. Her guidance and support pushed us to refine and improve our pitch, which proved invaluable in our raise. Her willingness to open her vast network was critical to our success. Adi doesn't shy away from asking the tough questions, and is always results oriented. We are lucky to have her with us on this journey.
As a fintech founder, I chose Adi as an investor in our first round of funding due to her unparalleled expertise in the fintech sector and extensive global network. Her deep understanding of the industry and proactive support have been invaluable in accelerating our growth. Adi not only brings strategic insights but also connects us with key players and opportunities within the fintech ecosystem. For any founder looking to scale their fintech startup, partnering with Selah Ventures is a smart choice.
When raising a round, you're faced with a critical decision: Is this a person who will work with us, adding knowledge in areas where we may fall short? Is this a person who truly believes in our mission? Is this a person we will feel comfortable calling at uncomfortable hours to ask for help? Adi checked all these boxes and made an introduction to another great investor who ended up joining us as well.
Prior to founding Selah Ventures, Adi had a decade of experience investing in early stage startups, both as a venture capitalist and angel investor, with a focus on fintech since 2015. She made early investments in $billion fintechs like Alloy, Unit, and thriving startups such as Justt, Tweed, Dig Security (acquired by Palo Alto Networks) and more. Adi was also legal counsel and head of the compliance team at startup turned $billion SaaS company – Conduit, and later was a product manager at Payoneer (Nasdaq: PAYO)
